|Rory Sutherland: Perspective is everything - TED.com|
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
Keywords: TEDTalks; TED; Talks; advertising; culture; TEDxAthens; 2011
|Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency. - TED.com|
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
Keywords: TEDTalks; TED; Talks; advertising; business; marketing; money; TEDGlobal 2013; 2013
|John Gerzema: The post-crisis consumer - TED.com|
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spendi
Keywords: TEDTalks; TED; Talks; United States; advertising; business; economics; marketing; shopping; TEDxKC; 2009
|Rory Sutherland: Life lessons from an ad man - TED.com|
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
Keywords: TEDTalks; TED; Talks; advertising; business; creativity; economics; happiness; life; psychology; TEDGlobal 2009; 2009
|Johanna Blakley: Social media and the end of gender - TED.com|
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
Keywords: TEDTalks; TEDWomen; TED; Talks; advertising; culture; entertainment; media; social media; 2010
|Emma Teeling: The secret of the bat genome - TED.com|
In Western society, bats are often characterized as creepy, even evil. Zoologist Emma Teeling encourages us to rethink our attitude toward bats, whose unique and fascinating biology gives us insight into our own genetic makeup. (Filmed at TEDxDublin.)
Keywords: TEDTalks; TED; Talks; advertising; animals; biology; evolution; genetics; science; TEDxDublin; 2012